Working with Welcome Sequences

Welcome sequences are a powerful way to onboard new subscribers and build relationships with your audience. In this guide, we'll explore how to create and manage welcome sequences in ConvertKit using Liquid.

A welcome sequence is a series of automated emails that are sent to new subscribers when they join your list. These sequences help you:

• Introduce yourself and your brand
• Set expectations for your emails
• Deliver immediate value
• Build trust and engagement
• Guide subscribers to take specific actions

Creating a Welcome Sequence

To create a welcome sequence in ConvertKit:

1. Go to Sequences in your ConvertKit dashboard
2. Click "Create New Sequence"
3. Give your sequence a name (e.g., "Welcome Series")
4. Add your emails and set the timing for each one

Using Liquid in Welcome Sequences

Liquid tags can be used in your welcome sequence emails to personalize the content and make it more engaging. Here are some common use cases:

Personalization

Hi {{ subscriber.first_name }},
 
Welcome to {{ site.name }}! We're excited to have you join our community.

Conditional Content

{% if subscriber.tags contains "premium" %}
  As a premium member, you'll get access to exclusive content...
{% else %}
  We have some amazing free resources to get you started...
{% endif %}

Dynamic Links

Click here to access your free resource: {{ subscriber.download_url }}

Best Practices

1. Keep it Short: Most welcome sequences are 3-7 emails long
2. Space Them Out: Send emails 1-3 days apart to avoid overwhelming subscribers
3. Provide Value: Each email should offer something valuable
4. Include a Call-to-Action: Guide subscribers to take the next step
5. Test and Optimize: Monitor open rates and engagement to improve your sequence

Example Welcome Sequence

Here's an example of a 5-email welcome sequence:

1. Welcome Email (Day 0)

   • Thank them for subscribing
   • Set expectations
   • Provide immediate value

2. Introduction (Day 2)

   • Share your story
   • Explain your mission
   • Build connection

3. Value Email (Day 4)

   • Share a helpful resource
   • Demonstrate your expertise
   • Include a call-to-action

4. Engagement Email (Day 6)

   • Ask for feedback
   • Encourage interaction
   • Build community

5. Conversion Email (Day 8)

   • Present an offer
   • Share social proof
   • Include a clear call-to-action

Advanced Techniques

Using Custom Fields

{% if subscriber.custom_fields.interest == "marketing" %}
  Here are some marketing resources you might find helpful...
{% endif %}

A/B Testing

{% if subscriber.id | modulo: 2 == 0 %}
  Version A of your content
{% else %}
  Version B of your content
{% endif %}

Dynamic Timing

{% if subscriber.tags contains "fast-track" %}
  Send emails daily
{% else %}
  Send emails every other day
{% endif %}

Troubleshooting

Common issues and solutions:

1. Emails Not Sending

   • Check sequence settings
   • Verify subscriber status
   • Review email content

2. Personalization Not Working

   • Verify Liquid syntax
   • Check subscriber data
   • Test with different subscribers

3. Low Engagement

   • Review email timing
   • Check content relevance
   • Test different subject lines

Next Steps

• Learn about custom fields
• Explore advanced Liquid techniques
• Check out examples