Liquid Course for ConvertKit

ConvertKit-Specific Tags

Learn about ConvertKit's special Liquid variables and features

In this section, we'll explore the special variables and features that ConvertKit provides for Liquid templating.

Subscriber Data

ConvertKit provides access to various subscriber information:

Basic Subscriber Information

{{ subscriber.first_name }}
{{ subscriber.email }}
{{ subscriber.id }}
{{ subscriber.state }}  {# active, unsubscribed, etc. #}

Tags and Custom Fields

{% if subscriber.tags contains "customer" %}
  You're a valued customer!
{% endif %}
 
{{ subscriber.custom_fields.interest }}

Form and Sequence Tags

Form Information

{{ form.name }}
{{ form.id }}

Sequence Information

{{ sequence.name }}
{{ sequence.id }}
{{ sequence.step_number }}

Date and Time

ConvertKit provides several date-related variables:

{{ subscriber.created_at }}
{{ subscriber.updated_at }}
{{ subscriber.last_purchase_date }}

Practical Examples

Personalized Welcome Email

{% if subscriber.first_name %}
  Welcome, {{ subscriber.first_name }}!
{% else %}
  Welcome to our community!
{% endif %}
 
{% if subscriber.tags contains "customer" %}
  As a valued customer, here's a special offer just for you...
{% endif %}

Dynamic Content Based on Custom Fields

{% if subscriber.custom_fields.interest == "marketing" %}
  Check out our latest marketing resources...
{% elsif subscriber.custom_fields.interest == "design" %}
  Here are our newest design templates...
{% else %}
  Here's something you might enjoy...
{% endif %}

Best Practices

  1. Always check if variables exist before using them
  2. Use meaningful custom field names
  3. Keep your Liquid code organized and commented
  4. Test your templates thoroughly

Next Steps

Ready to take your Liquid skills to the next level? Learn about advanced techniques including loops, filters, and more complex conditional logic.

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